You're a brilliant at what you do. You're just not booked out.
An 8-week group programme for freelancers who are great at the work but stuck in feast or famine. SEOs, copywriters, email specialists, marketers. Build a pipeline that fills itself, charge what you’re worth, and add £25,000 to your income over the next 12 months.
15 spots. Starts November 2026.
You're good at the work. That was never the problem.
You’re already good at the work. That was never the thing holding your income back. It’s the business around it. The pricing, the pipeline, the clients you say yes to because the month looks thin.
Seven years freelance and over a million pounds later, it still comes down to the same three traps.
Trap 1
The Delivery Treadmill
Every hour goes on client work. None goes on your own pipeline. So the moment a client leaves, you’re back to zero and scrambling.
Trap 2
The Underpricing Trap
You quote low because you dread the silence after you say the number. Every month you leave thousands on the table without realising it.
Trap 3
The Famine Habit
No system for bringing in leads means it’s boom then drought. And in the drought you say yes to anything, which keeps the whole cycle spinning.
Build the systems
BOOKED OUT fixes the business, around your skills.
You already have the skill. The programme works on the three things around it that actually decide how much you earn.
Phase 1: Client Acquisition
Get clients coming to you
A repeatable way to bring in leads so you’re never starting from zero again. Positioning, outreach, and a pipeline you can actually see.
Phase 2: Advanced Pricing
Charge what you’re worth
Move off day rates. Package your work, raise your rates without losing clients, and add retainers that smooth out the income.
Phase 3: Leveraging Existing Clients
Make your work sell for you
Turn the results you’ve already delivered into case studies, testimonials and referrals that bring better clients to your door.
Kind words from incredible freelancers
The 8 Weeks
Everything you need to get booked out, week by week.
Live every week. Built around how freelancing actually works, not generic business advice.
Week 1
Foundations & Revenue Audit
Most freelancers don’t actually know where their money comes from. We start here. Audit your last 12 months, work out your real effective rate, and turn your income target into a quarterly plan that’s specific rather than a number on a wall.
Week 2
Positioning & Attracting Leads
Go from ‘I do SEO’ or ‘I’m a copywriter’ to ‘I help [who] get [result]’. Positioning that makes the right clients pick you before they’ve compared you with anyone else.
Week 3
Proactive Outreach & Pipeline Building
The “go and actually talk to people” week. A simple outreach system that doesn’t feel sleazy, plus a pipeline you can see, so you always know what’s coming.
Week 4
Converting Leads into Clients
Discovery calls, proposals and pricing conversations that close without you discounting on the spot. How to handle “it’s a bit expensive” without flinching.
Week 5
Pricing Foundations
Move from day rates to value-based pricing. Package your services, anchor your prices, and stop trading hours for money.
Week 6
Raising Rates & Upselling
How to raise rates with existing clients without losing them. Expand scope, bring in retainers, and spot the upsells already sitting in front of you.
Week 7
Case Studies, Testimonials & Referrals
Build the assets that sell for you. How to ask, what to capture, and where to put them so better-fit clients come to you instead of the other way round.
Week 8
Your Growth Plan
The final session. You’re clear plan is set, you have the ever building flywheels to grow your freelance business. Optional accountability pairs get set up so the work carries on long after the programme ends.
How it works
Live, small, and built to make you act.
- 8 weeks, one live group call a week. Real coaching, not pre-recorded videos you'll never finish.
- Capped at 15 people. Small enough that you get heard and your specific situation gets looked at.
- One revenue action every week. Every call ends with a single thing to do before the next. Momentum beats theory.
- A private group chat. Support, accountability and a place to share wins between calls.
- Templates, trackers & scripts. Real, unique copy & paste material to get you results.
- Every session recorded. Miss a call and you never miss a week.
Honest bit
Is this for you?
This is for you if…
- You're a freelancer with a few years' experience and you're good at the work.
- Your income is up and down, or it's flat-lined
- You're sick of the feast-or-famine cycle
- You know you should charge more but haven't pulled the trigger
- You'll actually do the work between sessions
This isn’t for you if…
- You're brand new to freelancing and haven't landed a paying client yet.
- You want a course to watch once and never action
- You're after done-for-you lead generation
- You're not willing to change your pricing or positioning
So... how much?
The investment.
Great question – and probably the most important for you.
To join the program, it’s 3 x monthly payments of £500.
One my my personal goals for the program is that whilst we are working together, we’ll be able to sign you a new client that at least covers the cost of the program itself.
Who's doing the teaching?
Hey, I’m Freddie.
I’ve done SEO for 14 years, and the last 7 of them freelance. In that time, I’ve earned over a million pounds working for myself, supporting incredible brands all over the world.
I’ve also done it on my own terms. Most recently, a four-day week. No Friday worked in over three years. Friday is reserved for swimming with my kids (and sometimes a Tuesday trip to the farm happens as well).
Before going solo I spent years in-house at Amara, taking organic revenue from near zero to over £10 million a year and building a team of five.
I built Freelance Flywheel because I kept having the same conversation with brilliant freelancers. They had so much talent and could deliver incredible results for clients. But they weren’t the best at getting those clients. The pricing, the pipeline, the saying no to bad-fit clients. BOOKED OUT is everything I’d tell a younger version of myself.
Everything I teach came from building an SEO business, but none of it is SEO-specific. Finding clients, pricing and keeping them work the same way whether you write copy, design brands, build websites or run ads.
Questions?
The bits you're wondering about.
When does the next cohort start?
November 2026. The group is capped at 15, and once it's full it's full. Applying early gives you the best shot at a seat.
How much time will it take?
A live call each week, plus a couple of hours to action what you learn. The people who do the work are the ones who get the results.
What if I miss a live call?
Every call is recorded and there's a group chat running throughout, so a missed call never means a missed week.
Do I need a certain level of experience?
A couple of years of freelancing is ideal - with a great knowledge of what you deliver. You need an existing business to build on, even a small one. If you're just starting out, it might not quite be the right time (but we can still chat to determine that for sure).
How is this different from a course?
A course is something you watch alone and usually abandon. This is live, it's tailored to your business, and there's a small group keeping you accountable the whole way through.
What does it cost?
In case you missed it further up the page, the investment for the program is 3 monthly payments of £500.
Do I need to be an SEO freelancer?
No. It started with SEOs because that's my world, but the programme covers the business side of freelancing: getting clients, pricing your work and keeping clients for longer. That's the same for copywriters, designers, email marketers, PPC specialists and content strategists. If you sell a skill to businesses, it's for you.
Your skills are ready. Is your business?
15 spots. Starts November 2026.
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