I’ve done SEO for 14 years, and the last 7 of them freelance. In that time, I’ve earned over a million pounds working for myself, supporting incredible brands all over the world.

I’ve also done it on my own terms. Most recently, a four-day week. No Friday worked in over three years. Friday is reserved for swimming with my kids (and sometimes a Tuesday trip to the farm happens as well).

Before going solo I spent years in-house at Amara, taking organic revenue from near zero to over £10 million a year and building a team of five.

I built Freelance Flywheel because I kept having the same conversation with brilliant freelancers. They had so much talent and could deliver incredible results for clients. But they weren’t the best at getting those clients. The pricing, the pipeline, the saying no to bad-fit clients. BOOKED OUT is everything I’d tell a younger version of myself.

Everything I teach came from building an SEO business, but none of it is SEO-specific. Finding clients, pricing and keeping them work the same way whether you write copy, design brands, build websites or run ads.